New Greeting Cards For Asian Americans.

March 1, 2004 - WABC Eyewitness News

Each year, the average person receives more than 20 greeting cards purchased from retail stores. Here in New York, where one out of every ten persons is Asian, this usually means the card's images do not reflect the giver or receiver.

Now, there's a specialty greeting card company that's trying to provide an alternative to the cards available at local card stores.

Glenda Villajuan, Founder, GreatExpectAsians.com: "When you look at images that's out there you see people like you staring back at you."

So, Glenda took it upon herself to change that by starting Great ExpectAsians.com, a website that allows people to purchase greeting cards featuring Asian models. The cards, which are shipped to the buyer by regular mail, depict Asian-Americans doing everyday things.

Providing Asian images her daughter and others could relate to motivated Glenda.

Ted Martinez: "It's great that we can grow up and see things we can relate to."

Targetted to Asian-Americans who are bi-lingual, the cards come blank or with English phrases to make the buyer feel comfortable.

Glenda Villajuan: "They're the ones who feel they're a part of this country when there is a reflection of themselves in the media."

Tarry, Customer: "In America, there are many different races and having these images makes you feel like you belong."

Read the actual article at ABC 7 Eyewitness News Online